Royal Enfield reportedly introduced four new colour schemes and a new variant of the Meteor 350 in Bangladesh in a grand ceremony on February 16, 2026. It was launched at the International Convention City Bashundhara (ICCB).

Royal Enfield Introduces New Color In Bangladesh

The four new colours of the Classic 350 have been launched, with the inspiration being created based on the heritage and culture of Bangladesh. By these shades, the brand will be able to emphasise the traditions of the country distinctively and symbolically.

The new colours of the Classic 350 are Sundarban Green, Cumilla Black, Amber Dhaka and Rajshahi Red - bearing traces of the cultural identity of Bangladesh.

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In addition to the new colours, the Meteor 350 is being sold in four different variants, which are Fireball, Stellar, Aurora and Supernova. Five different colour options of these motorcycles will be available.

It is also celebrating its first anniversary in Bangladesh, and Royal Enfield has launched a special edition of the Classic 350 known as the Bangladesh Anniversary Edition at BDT 4,47,700.

Fireball, Stellar, Aurora, and Supernova models of the Meteor 350 cost between BDT 4,86,000 and 5,23,000. A small quantity of units will be sold under a BDT 10,000 discount as part of the anniversary.

In Bangladesh, the Royal Enfield motorcycles are sold through IFAD Motors Limited. The IFAD Group Chairman, Iftekhar Ahmed; Vice Chairmen, Tanveer Ahmed, Taskin Ahmed, Taskeen Ahmed, and Managing Director, Riaz-ul-Haq Chowdhury, were present at the launch event. It was also attended by the representatives of the corporate organisations, banks and members of the motorcycle communities.

Royal Enfield had already acquired a lot of buzz among bikers in Bangladesh even before its release in 2024. After the debut, the brand gained instant followers because of its appearance, style, price and performance.

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In a speech at the event, IFAD Group Vice Chairman Taskeen Ahmed stated that in the one year that the Bangladesh country has been operational, over 14,000 riders have become members of the Royal Enfield fraternity. He also stated that the country never had highway-friendly cruising motorcycles for almost 25 years. Five years later, the brand was finally launched in Bangladesh in 2024.

Officials of IFAD Motors said that over one million Royal Enfield motorcycles had been sold all over the world last year. It has nearly 22 sales outlets in Bangladesh.

The assist and slipper clutch has been included in the Meteor 350. The Fireball series is the first to have dual-channel ABS and rear disc braking.

Under IFAD Motors Limited, a Royal Enfield motorcycle assembly plant is also established in Chauddagram, Cumilla, on eight acres of land, which is invested around Tk 200 crore. The plant has a 30,000 motorcycle/year assembly capacity. All other parts are manufactured locally except the engine.

Other than launching products, the company will hold frequent rides such as ride-outs and day rides that involve the Enfield riders. It is now by launching heritage-inspired colours that the brand aims to promote not only its rider community but also the cultural identity of Bangladesh. The new colour schemes will appeal well to motorcycle lovers throughout the nation.