Rasel Industries Limited (RIL) is the countries one of the leading motorcycle importer, assembler, and distributor (source). Besides importing, assembling, and countrywide distribution the company also partially manufactures few brands of motorcycles. Side-by-side they also import and distribute renowned branded motor safety gears & accessories. Further including automobile businesses the company also imports and distributes heavy machinery, power generator, marine and agricultural equipment in Bangladesh.

Rasel Industries Limited (RIL)

Rasel Industries Limited (RIL) started its journey in the automobile industry of Bangladesh in 2004 and founded by Mr. Md. Mostofa. In March 2004, the company started its business activity in an office building and a small warehouse in Lalmatia, Dhaka. That modest beginning of the organization pushed the authority to dream to do something magnificent in the motorcycle industry.

At present, RIL is proceeding with the capital of around 45 crores and Rasel Industries Limited is now a Private Limited entity along with a diversified product range including various brands of two-wheelers, heavy machinery, power equipment, marine equipment, and agricultural equipment. The key person of the company is Nurul Abser Rasel (Chairman), Mohd. Mostafa (Managing Director), Samsual Bashar (Director) Rahima Begum (Director).

Besides the distribution of heavy machinery, power equipment, marine equipment, and agricultural equipment Rasel Industries Limited also is doing brilliantly as one of the leading motorcycle distributors in Bangladesh. RIL currently is the official sole distributor of LIFAN, VICTOR-R, MOTOCROSS, and Zontes branded motorcycles in Bangladesh.

Under those brands, RIL import, assemble, and distribute the motorcycle products countrywide. Further, RIL also is progressing as the local motorcycle manufacturer qualifying various stages of local manufacturing. They have a motorcycle assembly and manufacturing facility located in Sanarpar, Narayongonj, Dhaka.

In the other businesses, Rasel Industries Limited is engaged in the distribution of various branded motorcycle safety gear and accessories. In this segment, RIL is doing brilliant offering and distributing dedicated products & services. As well as with the authorized distribution of motorcycles and accessories the company’s trading concern is the pioneer in the grey import of other branded motorcycles in Bangladesh.

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RIL Motorcycle Product, Sales, Service, Dealers, & Distribution

Rasel Industries Limited is engaged in various types of businesses including sales and distribution. Hence the company owns a versatile range of product lines under various brands.  They have a separate identity in the distribution of heavy machinery, power product, marine and agricultural equipment like industrial generators, marine engines, marine equipment, etc. 

Side-by-side RIL has a magnificent presence in the motorcycle industry and motorcycle accessories market of Bangladesh. As the official sole distributor of LIFAN, VICTOR-R, MOTOCROSS, and Zontes brand motorcycles RIL owns a wider range of separate product lines. 

RIL has an unbeatable range of category dedicated products under the brands LIFAN, VICTOR-R, and MOTOCROSS. Under those brands, RIL has the different badged products in the category of sports, naked-sports, cruiser, adventure, off-road, commuter, and scooters.

Further, under the newly added Zontes brand, RIL has developed a separate product line that designed with highly featured motorcycles that come with European standard features and the most advanced & premium profiles. Hence this product line includes the naked-sport, adventure, and scrambler models. 

In the other products, RIL offering a wider range of motorcycle safety gears & accessories to their customers. In the motor safety gear & accessories segment, they are brilliantly distributing renowned branded and quality products offering a very competitive range of prices.

In the sales, aftersales service, dealer, and distribution Rasel Industries Limited have a dedicated dealer and distribution network around the country. Over 100 dedicated dealer houses and service points are rendering the entire network of sales, service, and distribution of the regular products. 

Further in the distribution of motor gears and the premium brand Zontes RIL maintains a separate network. It designed to take care of premium customers and provide sophisticated supports as required by the product and brands. Hence RIL is operating its businesses responsibly, executing with excellence, applying the innovative approaches, and capturing new opportunities to provide better products and services.

FAQ – Frequently Asked Questions

Who is Rasel Industries Limited?

Rasel Industries Limited (RIL) is the countries one of the leading motorcycle importer, assembler, and distributor. Besides importing, assembling, and countrywide distribution the company also partially manufactures few brands of motorcycles and also imports and distributes heavy machinery, power generator, and marine equipment in Bangladesh.

When Rasel Industries started the distribution of LIFAN Motorcycles in Bangladesh?

Rasel Industries has started the official distribution of LIFAN Motorcycles in Bangladesh in 2007.

Does Rasel Industries have the manufacturing facility of Lifan Motorcycles in Bangladesh?

Rasel Industries has the full-phase motorcycle assembly facilities and partial manufacturing facility for Lifan Motorcycles in Bangladesh.

Where the assembly & manufacturing factory of the Lifan motorcycle is located in Bangladesh?

The assembly and manufacturing factory of Rasel Industries is located in Sanarpar, Narayongonj, Dhaka, Bangladesh.

Which is the most popular HERO motorcycle currently in Bangladesh?

In sequence, Lifan KPR 150, Lifan KPR 165R, Lifan KP 150, Lifan KPT 150, Lifan K19, Lifan X-Pect 150, Lifan Glint 100ES, etc. are the popular Lifan motorcycles currently in Bangladesh.